THE PERSON BEHIND THE PARTNER

Francesca Caligaris, Founder

A woman with wavy blonde hair, wearing glasses, pearl earrings, a pearl necklace, and a navy blue top, smiling indoors with a blurred natural background.

I started AccentOnDigital because I kept seeing the same pattern: smart companies with real potential, held back by digital marketing that wasn't aligned, wasn't measured, or wasn't built to scale.

After 25+ years working inside and alongside brands — from startups to Fortune 500 organizations — I know what effective marketing looks like, and more importantly, I know what it takes to get there.

My career has spanned high-growth B2C and B2B digital ecosystems, from highly regulated industries to luxury consumer brands, technology/SaaS, retail/e-commerce, wellness and education. I’ve overseen acquisition, engagement, and revenue growth across freemium and paid subscription models. I’ve led cross-functional teams, managed agency relationships, implemented MarTech stacks, and built reporting frameworks from scratch. I've sat in the seat of both the practitioner and the strategic advisor — and that dual perspective is exactly what I bring to every client engagement.

My approach

I don't parachute in with a templated playbook. I listen first. I ask hard questions. I look at the full picture — your product/service, your resources, your goals, your gaps — before making a single recommendation.

What I care about most is leaving you in a stronger position than when we started: with clarity, capability, and a plan you can actually execute.

The first call is always about you. Tell me what's keeping you up at night, and we'll figure out together if I'm the right partner to help. GET IN TOUCH

A few things that set me apart

  • Purpose-driven. I'm particularly energized by projects where innovation serves a real impact — entrepreneurs building something meaningful, teams being developed to their full potential, and strategies that translate into results you can actually point to.

  • Hands-on experience, not just theory. I've built the strategies I now advise on.

  • People-first philosophy. Technology is only as good as the team using it.

  • Independence. I have no vendor relationships or agency affiliations. My only agenda is your success.

  • Flexible engagement. I work with you in the way that makes sense — fractional, project-based, or advisory.

 I hold a Master's degree in Communications from Boston University and a Bachelor's degree in Liberal Arts from the University of Milan — a foundation that shaped how I think about storytelling, audience, and the intersection of culture and business. Let's get to know each other.