Fractional CMO
Digital Marketing Consultant
Business Advisor

MEET YOUR PARTNER

Francesca Caligaris, Founder

A woman with wavy blonde hair, wearing glasses, pearl earrings, a pearl necklace, and a navy blue top, smiling indoors with a blurred natural background.

I started AccentOnDigital because I kept seeing the same pattern: smart companies with real potential, held back by digital marketing that wasn't aligned, wasn't measured, or wasn't built to scale.

After 25+ years working inside and alongside brands — from startups to Fortune 500 organizations — I know what effective marketing looks like, and more importantly, I know what it takes to get there.

My career has spanned high-growth B2C and B2B digital ecosystems, from highly regulated industries to luxury consumer brands, technology/SaaS, retail/e-commerce, wellness and education. I’ve overseen acquisition, engagement, and revenue growth across freemium and paid subscription models. I’ve led cross-functional teams, managed agency relationships, implemented MarTech stacks, and built reporting frameworks from scratch. I've sat in the seat of both the practitioner and the strategic advisor — and that dual perspective is exactly what I bring to every client engagement.

My approach

I don't parachute in with a templated playbook. I listen first. I ask hard questions. I look at the full picture — your product/service, your resources, your goals, your gaps — before making a single recommendation.

What I care about most is leaving you in a stronger position than when we started: with clarity, capability, and a plan you can actually execute.

Let’s start with a conversation about where you are, where you want to go, and what’s standing in the way. From there, we can decide if I’m the right partner.  GET IN TOUCH

A few things that set me apart

  • Purpose-driven. I'm particularly energized by projects where innovation serves a real impact — entrepreneurs building something meaningful, teams being developed to their full potential, and strategies that translate into results you can actually point to.

  • Hands-on experience, not just theory. I've built the strategies I now advise on.

  • People-first philosophy. Technology is only as good as the team using it.

  • Independence. I have no vendor relationships or agency affiliations. My only agenda is your success.

  • Flexible engagement. I work with you in the way that makes sense — fractional, project-based, or advisory.

 I hold a Master's degree in Communications from Boston University and a Bachelor's degree in Liberal Arts from the University of Milan — a foundation that shaped how I think about storytelling, audience, and the intersection of culture and business. Let's get to know each other.